OUR PEOPLE
A collaboration of industry veterans, National Tour was formed to bring resources, tools, and consultation to event marketers everywhere. As a trusted partner to our clients, National Tour is a reliable resource that integrates seamlessly with your team – whether it’s a large scale virtual extension of your department or a small one-off project.
OUR PHILOSOPHY
Using metric driven tools and innovative resources in the hands of experts, National Tour drives mobile brand event marketing with the pioneering measurable reach of the customers experience long after they’ve left your event.
OUR ADVANTAGE
We have invested in developing technological resources that improve performance, increase accountability, and guarantee success for your promotion. Driving innovation in every facet of the exhibition from design and fabrication to technology and transportation, National Tour looks for new ways to improve your program and increase your presence.
BIOGRAPHY
SHAWN SMITH
Shawn brings 15 years of manufacturing experience to National Tour, on both the client and vendor side. Shawn has created a strong foundation in successful Manufacturing of Specialty exhibitory including warehousing solutions, inventory management, vehicle maintenance programs, and establishing high event execution standards. A dedicated team player, National Tour is proud to have Shawn as part of the Team.
Responsible for daily operations of Design and Manufacturing of Exhibit displays and Aluminum Frames for Race Team and specialty Trailers
Resolve equipment and event issues
Travel to multiple events throughout the year, overseeing installations and processes
Facilitate all client refurbishments in Manufacturing and Refurbishment
Quality Control Administrator
VANESSA ZAMORA
Vanessa is our Client Services Manager at National Tour. Vanessa started in 2016 and oversees qualified candidates while coordinating and managing the full life cycle of recruiting at various job sites. Vanessa plays a vital role in providing our clients with quality control management while maintaining rigorous DOT compliance for all programs across the United States.
JOHNNY CAPELS
Since forming National Tour, Johnny Capels has led his company to become one of the Top 100 promotional agencies in the United States. As President of the firm, Mr. Capels’ primary role is to facilitate the company’s mission to produce the most profitable brand name and product recognition programs across the nation; deliver outstanding customer service; and maintain a “no excuses” work ethic.
Mr. Capels’ venture into the mobile-marketing promotions business grew from a passion for auto racing. His enthusiasm for the sport began during college breaks from the University of New Mexico, where he studied business. During those vacations, Mr. Capels joined his father, who was the chief mechanic for race-car legend Al Unser on the Sprint Car and Indy Car circuits. As a student of business, the Young Capels was captivated by the multimedia possibilities for sponsorship promotions and their potential to promote brand names and reinforce consumer awareness. Eventually, his resume grew to include working relationships with some of auto racing’s most prominent team owners, drivers, and sponsors.
In 1991, Mr. Capels left auto racing and joined a parallel production group that exposed him to the technical and mechanical demands of road-show promotions. That career experience, coupled with his background in sponsorships, prepared Mr. Capels for the launch of his own event-marketing company.
ROBIN MILLER
CPA EA
Robin brings more than 25 years of experience in accounting for various leading southern California industries. Since 2005, Robin is an enrolled agent licensed by the US Treasury. Her current efforts focus on the accounting and the processes involved with continued growth at National Tour. Her previous experience at Dan Gurney’s All American Racers has allowed her to understand the intricacies and deadlines involved with on time, on budget disciplines in multi-faceted projects.
ROXANNE SERRATO
Roxanne is the Senior Manager of Business Development and office management at National Tour. Roxanne joined the company in 2015 with the responsibility for the management of various departments and new business development.
ABOUT US
OUR PEOPLE
A collaboration of industry veterans, National Tour was formed to bring resources, tools, and consultation to event marketers everywhere. As a trusted partner to our clients, National Tour is a reliable resource that integrates seamlessly with your team – whether it’s a large scale virtual extension of your department or a small one-off project.
OUR PHILOSOPHY
Using metric driven tools and innovative resources in the hands of experts, National Tour drives mobile brand event marketing with the pioneering measurable reach of the customers experience long after they’ve left your event.
OUR ADVANTAGE
We have invested in developing technological resources that improve performance, increase accountability, and guarantee success for your promotion. Driving innovation in every facet of the exhibition from design and fabrication to technology and transportation, National Tour looks for new ways to improve your program and increase your presence.
BIOGRAPHY
SHAWN SMITH
Shawn brings 15 years of manufacturing experience to National Tour, on both the client and vendor side. Shawn has created a strong foundation in successful Manufacturing of Specialty exhibitory including warehousing solutions, inventory management, vehicle maintenance programs, and establishing high event execution standards. A dedicated team player, National Tour is proud to have Shawn as part of the Team.
Responsible for daily operations of Design and Manufacturing of Exhibit displays and Aluminum Frames for Race Team and specialty Trailers
Resolve equipment and event issues
Travel to multiple events throughout the year, overseeing installations and processes
Facilitate all client refurbishments in Manufacturing and Refurbishment
Quality Control Administrator
VANESSA ZAMORA
Vanessa is our Client Services Manager at National Tour. Vanessa started in 2016 and oversees qualified candidates while coordinating and managing the full life cycle of recruiting at various job sites. Vanessa plays a vital role in providing our clients with quality control management while maintaining rigorous DOT compliance for all programs across the United States.
JOHNNY CAPELS
Since forming National Tour, Johnny Capels has led his company to become one of the Top 100 promotional agencies in the United States. As President of the firm, Mr. Capels’ primary role is to facilitate the company’s mission to produce the most profitable brand name and product recognition programs across the nation; deliver outstanding customer service; and maintain a “no excuses” work ethic.
Mr. Capels’ venture into the mobile-marketing promotions business grew from a passion for auto racing. His enthusiasm for the sport began during college breaks from the University of New Mexico, where he studied business. During those vacations, Mr. Capels joined his father, who was the chief mechanic for race-car legend Al Unser on the Sprint Car and Indy Car circuits. As a student of business, the Young Capels was captivated by the multimedia possibilities for sponsorship promotions and their potential to promote brand names and reinforce consumer awareness. Eventually, his resume grew to include working relationships with some of auto racing’s most prominent team owners, drivers, and sponsors.
In 1991, Mr. Capels left auto racing and joined a parallel production group that exposed him to the technical and mechanical demands of road-show promotions. That career experience, coupled with his background in sponsorships, prepared Mr. Capels for the launch of his own event-marketing company.
ROBIN MILLER
CPA EA
Robin brings more than 25 years of experience in accounting for various leading southern California industries. Since 2005, Robin is an enrolled agent licensed by the US Treasury. Her current efforts focus on the accounting and the processes involved with continued growth at National Tour. Her previous experience at Dan Gurney’s All American Racers has allowed her to understand the intricacies and deadlines involved with on time, on budget disciplines in multi-faceted projects.
ROXANNE SERRATO
Roxanne is the Senior Manager of Business Development and office management at National Tour. Roxanne joined the company in 2015 with the responsibility for the management of various departments and new business development.
OUR IMAGE GALLERY
OUR CLIENTS
MERVYN'S COMUNITTY
The 53-foot mobile showroom was built to handle as many people as possible at one time but still allowing plenty of room for each stylist to work individually with each participant. The wood covered floor of the trailer also boasts 4 dressing rooms, skylights, wood shelves, clothes racks and a lighted consultation table. The table allows the stylists to sit down with each participant and cater to their needs. Wide aisles allow people inside to move about with ease thus creating a comfortable “shopping” environment. Storage underneath the showroom and in closet space provides adequate room to hold inventory. In 1998, Mervyn’s California, together with its parent company, Dayton Hudson Corporation, will donate more than $1 million a week to communities where the company does business. Also, through its Community Relations grant-giving program, Mervyn’s California focuses on women, children and families, education and family arts. These two facts draw in nationwide media coverage leaving millions of impressions each leg of the tour. Because of Mervyn’s support of the welfare to work stage in life, women across the country are able to benefit from the generosity.
LOWE'S
As one of the largest displays, The Lowe’s Kobalt Koach has been traveling to several events (both indoor and out) to promote the Lowe’s branded hand tools. Currently the truck is being refurbished to promote Lowe’s wide variety of home appliances and plans to be back on the road during summer ’02.
SIRIUS SATELLITE RADIO
Along with their NASCAR sponsorship of Casey Atwood/Evernham Motorsports, SIRIUS needed a mobile display to help bring their product to market. NTI constructed two rigs. One main display vehicle and one car carrier that was able to transport accompanying vehicles such as a BMW SUV, Mercedes coupe, Dodge Ram Truck and the #7 SIRIUS Winston Cup race car.
ROYAL CARIBBEAN
RCCL wanted to bring the excitement and activities of their luxury liners straight to their target audience. The truck stopped at various events such as the ’01 Orange Bowl and the convention hall at the Toyota Grand Prix of Long Beach. The trailer caused somewhat of a “feeding frenzy” of people wanting to either sign up for more information or book a vacation right on the spot.
POWERADE
The POWERade truck just finished completion and the first scheduled event was South Padre Island, TX for Spring Break ‘02. The truck was a huge success with the spring breakers. The truck was outfitted with a drop down stage; a roof mounted DJ booth and scaffolding, interactive video games as well as a human gyroscope!
PIONEER
Pioneer Electronics (USA) Inc., for a third year, rolls out its 18-wheeler mobile show room tour. The theme for 2002 will be “This Is How We Roll” and will start in Daytona Beach at the Spring Break Tuner Bash at the Plaza Hotel on Ocean Boulevard, March 22-24. Pioneer’s 18-wheeler mobile show room will sport new graphics and filled with the company’s newest audio and video products. Inside the 18-wheeler, spring breakers can experience the full line of 2002 car electronic products including; Audio/Video, DVD players with 5.1 channel DTS/Dolby Digital surround sound, in-car navigation systems, stereo head units featuring bright, multi-colored Organic Electro-luminescence displays, MP3, WMA playback and hard drive storage, subwoofers and amplifiers. As visitors walk through the mobile showroom, there are multiple interactive stations that demonstrate car and home electronics. Visitors will see source units, speakers and subwoofers located on each side of the trailer. Consumers walk directly on top of amplifiers, inlaid in the floor under protective plexi-glass, allowing them not only to hear the music but to feel it as well. Pioneer staff will be available at each venue to answer questions. “Visitors will be fully entertained with the latest car audio gear by Pioneer, including a complete 5.1 channel Dolby Digital and DTS surround sound in-car theatre system. Consumers can interact and listen to each product on display,” said Michael Townsen, vice president of marketing for mobile entertainment at Pioneer Electronics (USA) Inc. “The 18-wheeler mobile showroom is a great platform to really show off Pioneer’s latest and most innovative products.”
NHRA
This display consists of a Dually and a 48′ Gooseneck Trailer, 48 feet of flooring and a 48′ pop-up tent with custom NHRA graphics. It exhibits 5 half- scale dragsters powered by five-horsepower Briggs & Stratton engines that can reach speeds up to 70 mph. One of the dragsters is used for photo opportunities. This allows the consumer to take a souvenir photo of their child inside one of the Junior Dragsters. It also allows them to sit in the dragster to get an actual feel of being behind the wheel. The other 4 dragsters were used on race days for an exhibition round of racing on an eighth-mile distance. The display features a large television with video capabilities including VCR and a fully automated satellite dish to watch the NHRA action. Consumers can also hop behind the wheel of a computer simulated interactive NHRA Drag Racing game to test their reaction skills.
MERVYN'S MISSION
Working with the California Education board as well as the Fresno Metropolitan museum, NTI constructed a 53’ rolling museum dedicated to the history of the California Missions. The truck can hold one class of 4th graders at a time and also has an onboard heating/air and humidity modulator. Due to the fragile contents of the trailer on loan from the Fresno Metropolitan Museum, proper humidity levels need to be maintained at all times.
KORBEL CHAMPAGNE
NTI designed a 30′ traveling, state-of-the-art party. Built from the ground up. The Korbel Millennium Practice Party truck has a 9 screen TV wall for video presentations, a full audio/video system with DVD, CD, VCR, and dual microphones that set the stage for a perfect practice party. All of the above elements combine to create a one-of-a-kind Practice Party experience leaving to date over 152,750,000 impressions nation wide. With music pumping, a DVD playing on the TV wall, the World’s Largest Champagne bottle, a Millennium-sized toast book and two Korbel Champagne bottle kiosks, each event has multiple activities to participate in that lead to the countdown. The “Countdown to Noon” was usually covered by a local radio personality whom hosts the mock countdown to midnight.
DEWALT
NTI handles the entire promotional vehicle and show vehicle line up for DeWALT racing and the #17 Matt Kenseth Winston Cup race car. DeWALT trailers are displayed in retail parking lots all the way up to the Daytona 500. These pictures show the “Rolling Thunder”, “Black Thunder” and “Show Car” displays.
ANHEUSER BUSCH
A state-of-the-art mobile theater, interactive video and photo displays are just a few of the elements that combine to tell the story of the “See the World We Share” display. The theater features two short films; first, an intriguing story called “The Color of Life” that takes a look at our world and its inhabitants, followed by an exciting journey that spans from a wild Arctic adventure to a high speed roller coaster ride.
SUPER TARGET
The display consisted of nine Playstation kiosks positioned in a rectangular setting. Each kiosk consisted of a stand with a Playstation console, two dual shock controllers and a video monitor. The setting was framed with a custom-built box truss design. The trusses interlocked providing the support for backdrops. The backdrops were designed and manufactured with a large Playstation logo. This creates a false wall, drawing consumers into the display to see what everyone is doing. With a sound system placed in the middle of the display the marketing assistants stood on a platform overlooking the entire display to help draw in consumers as well.
PEPSI
“Take the Pepsi Challenge.” NTI constructed the challenge kiosks, transported the props to the different event locations and also staffed the event at each stop. Pepsi required a small yet effective display that could also pack up and move on to the next location…sometimes making multiple stops in one day.
PRICE PFISTER
Price Pfister, a leader in the plumbing fixture industry for the last 90 years, tapped National Tour Inc to build several small, maneuverable mobile displays that could allow their reps to showcase the new line up of Price Pfister merchandise. Retail home improvement stores as well as trade shows and conventions were planned for the touring tag trailers. This smaller set up proved to be a winning combination for Price Pfister.
SONY PLAYSTATION
The display consisted of nine Playstation kiosks positioned in a rectangular setting. Each kiosk consisted of a stand with a Playstation console, two dual shock controllers and a video monitor. The setting was framed with a custom-built box truss design. The trusses interlocked providing the support for backdrops. The backdrops were designed and manufactured with a large Playstation logo. This creates a false wall, drawing consumers into the display to see what everyone is doing. With a sound system placed in the middle of the display the marketing assistants stood on a platform overlooking the entire display to help draw in consumers as well.
NIKE
NTI created an innovative display that strengthens Nike’s presence at the grassroots/community level. The M.E.G. took direction from Category and Regional Sports Marketing Managers to define target events and objectives then integrated plans across the Nike Marketing matrix. Key events that were visited were March Madness Games, League Opening Games, All-Star Weekends and other events that touched the people on the grassroots level.
MONSTER.COM
NTI constructed 3 “Monster vehicles” that pulled box or “tag” trailers that “exploded” into a Monster.com promotional station. The trucks were outfitted with satellite hook up for internet connections as well as plasma TV’s that looped a Monster.com commercial. Sporting events as well as colleges were some of the stops for the Monster.com vehiclesfeedback and create a display that not only turned heads but created an atmosphere that matched their desktops philosophy…”A winning combination of speed and performance.”
KRAFT
ESPN
ESPN “The Truck” packs the information and excitement that fans have come to expect from ESPN into an 18-wheel mobile unit. On-board, you can experience the full spectrum of ESPN fun—be a SportsCenter anchor, get on the cover of ESPN The Magazine, hear candid interviews with your favorite ESPN talent, win instant prizes, and much more. ESPN The Truck is rolling your way soon so check out our schedule of events happening across the country.
COMPAQ
Compaq requested a jaw dropping display to promote their new line of desktops as well as associate their brand with their racing team. Compaq was only going to erect this display a few times and concluded that a big rig was not the most cost effective route. NTI was able to take this feedback and create a display that not only turned heads but created an atmosphere that matched their desktops philosophy…”A winning combination of speed and performance.”
BMW MOTORCYCLES
BMW Motorcycles needed a mobile retail environment in order to bring the various clothing and accessory items right to the hands of their customers. NTI designed a dual slide out retail environment to fit their needs. The trailer is fully equipped with the latest BMW clothing and gadgets. The trailer also has a state of the art DVD, CD, plasma displays to further build the image of BMW Motorcycles.
Transportation
EXPERIENTIAL MARKETING
Today, NTIR manages the transportation and marketing requirements for Fortune 500 companies across North America. NTIR trailers are equipped with air ride suspension that guarantees your team’s race day and Sponsor’s equipment will be performance ready.
TRANSPORTATION
Current programs include specialized purpose-built containers to transport and manage today’s Covid-19 essentials.
Manufacturing
CUSTOM FABRICATION – PAINT – GRAPHICS
NTIR specializes in all aspects of experiential marketing and the fabrication of promotional vehicles, trade show booths, and customized kiosks. NTIR can produce highly customized vehicles that compliment a wide range of budget parameters. NTIR, also specializes in cad operated designs to fabricate hospitality type awnings as well as race style canopies for new or existing trailers. Our shops are equipped with the latest CNC machines, welding for both Aluminum and steel, and the latest woodworking equipment.
DESIGN – DEVELOP – MANUFACTURE
Need a specialty trailer/container fabricated for your companies promotions and trade shows? Have an existing trailer/vehicle that needs a new graphics wrap? Need custom portable kiosks built to spec? Let National Tour use its years of expertise in the specialty vehicle business to build and design a vehicle for you and your company. The craftsmen of National Tour can build a trailer from scratch or customize an existing vehicle. Customization includes but is not limited to kiosks, hard wiring of audio and video hardware, climate control, kitchens, stages, awnings and public address equipment. National Tour expertise spans from specialty vehicles all the way up to multi slide out 53’ 18 wheelers.
National Tour’s graphics department is second to none when it comes to design and output of large format vehicle graphics. Having all the key printing and lamination hardware in-house gives NT the advantage when it comes to designing, outputting and installing vehicle graphics in a timely fashion. NT can also take existing art files for output and installation. Don’t let your vehicle be seen next season with last season’s graphics!
HOW TO FIND US
We would like to hear from you. Please contact us today.
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